More than 20 years ago, the brand MomAgenda was founded by Nina Restieri who was searching for a way to keep track and balance all the demands of a busy mom of four. With an innovative design, elevated style and functional layout, she was able to grow the brand’s signature planner into more than a tool but a trusted companion for busy moms everywhere — helping families stay organized and grounded in the midst of full, chaotic lives. Recently, Nina announced her retirement but the company’s continued dedication to mission and products for many years to come.

Thoughtful Growth, the Right Way

MomAgenda is entering this exciting new era with fresh energy, expanded resources, and thoughtful updates designed for the way moms live now. The company has been recently acquired by a family-run investment group - a transition that was made with great care. This is their first investment in a direct-to-consumer brand, and they were drawn to MomAgenda’s purpose, legacy, and community.

The investment group team brings deep experience in scaling e-commerce brands and developing meaningful products—and they’re also very much in the thick of family life themselves. Together, they have 14 kids all under the age of 12. In other words, they truly understand what busy parents need because they’re living it every day.

Just as important, the day-to-day MomAgenda team that knows the brand inside and out will remain the same. The company is very focused on intentional, thoughtful growth—protecting quality and customer experience above all else.

A Fresh Look, Same Trusted Brand

To commemorate this transition, MomAgenda has officially gotten a glow up! This next chapter is about honoring what works, listening closely to the community, and evolving with intention. The brand recently unveiled a refreshed website and logo with updated fonts and a contemporary color palette that feels modern, energizing, and aligned with where it’s headed. It reflects the brand’s evolution while still honoring the sophistication it has always been known for and represents a commitment to the trust, quality and consistency the community expects. The new look is unmistakably MomAgenda—just refreshed for the next 20 years.

MomAgenda Planners - Built for Real Life

At the core, MomAgenda has always been about understanding what moms actually need—not just what looks good, but what can actually work for them in real life. Over the years, moms’ lives have continued to evolve and so has the way they use their planners. While the brand’s tried and trusted signature layout is not going anywhere, those familiar rows now often hold far more than kids’ schedules ie. work projects, personal goals, meal planning, fitness tracking, and everything in between.

This new chapter is all about embracing that reality. The company has shared that it will be removing the familial “kids” label—while keeping the exact same row structure its community knows and loves. This will give moms and women more flexibility to use their planner however their life demands. Nothing about the functionality is changing; it’s simply more customizable than ever.

Expanding the Possibilities - Subtle Updates & Simplification

While the tried-and-true MomAgenda layout is sacred and not going anywhere, there are some updates being made that enhance the overall experience.

Beautiful New Paper: a light off-white shade that sits perfectly between cool white and warm ivory. It’s still the same premium 70# paper —just easier on the eyes and stunning with every pen color. Interior and exterior fonts will also be updated to align with the brand’s refreshed look.

The New Desktop Planner: Moving forward, My Agenda and the MomAgenda desktop planner are becoming one unified product: the Desktop Planner. This change reflects how the community actually uses their planners today and allows for greater flexibility without sacrificing structure.

12 - Month Academic Desktop Planner: The company is also thrilled to finally introduce one of the most requested products in MomAgenda history: the 12-month academic desktop planner. This has been years in the making and the company is so excited for everyone to experience it.

Beyond that, you can expect:

Fresh new cover colors and contemporary designs
New coordinating accessories
A thoughtful mix of classic MomAgenda style and modern updates

Spring Launch: April 2026

The reimagined MomAgenda collection for 2026–2027 planner launch season will be coming in early April 2026. This will be the first time all of these updates come together—from the new aesthetic and paper to expanded product offerings and the highly anticipated academic planner. The company is also evaluating the full product line, including the folio planner, and will share more details as launch time gets closer. Everything is being designed to honor longtime customers while welcoming new moms discovering MomAgenda for the first time. Sneak peeks will be shared in the coming weeks, along with VIP early access opportunities for the most loyal customers.

Just the Beginning

Above all, the company’s commitment remains the same: continuing the mission Nina started 20 years ago—making mom life a little more manageable, one day at a time. That mission hasn’t changed—it’s simply growing.

What is most exciting is that this is truly only the beginning. With expanded resources and a team committed to listening and innovating, MomAgenda will be able to bring even more of what the community has been asking for and moving forward into the future.

For more information, please visit the MomAgenda website, blog and follow along on Instagram for new product launch details coming soon.

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A New Era For MomAgenda